On Wednesday, September 7, ±«Óătv students hit the streets of Halifax, shining the city for Dalâs 46th year of fundraising for Shinerama.
Starting in the 1960s at Wilfred Laurier University, Shinerama was created as a fun way to incorporate a worthwhile fundraiser into frosh week for a nationwide causeâa search for a cure for cystic fibrosis. Now, universities across the country include Shinerama in their orientation weeks and work toward a common goal.
See also: Shining the city (photo essay)
Last year ±«Óătv raised enough money to become one of the top six fundraising schools in Canada and the largest contributor to Shinerama in the Maritimes. This yearâs national fundraising goal is $1,035,000 and ±«Óătv added $29,617.18 to that total.
Since shoe shining has become almost obsolete with todayâs fashions, Shineramaâs original method of collecting donations has been replaced with more current and creative approaches to public fundraising.
Busking, cheering, chest-shaving
This year, Dal students showed their Tiger spirit for shining in a variety of ways, from busking and cheering, to creating a collage of hand-written dreams. One group even waxed their legs and chests in exchange for cash, offering to remove eyebrows as well for a large donation. Eliza Ritchie resident Addie OâHara says the most important fundraising tactic is to be âfriendly, excited and ready to goâ.
Each team of fundraisers, which can be comprised of students of any and all years of study, is assigned a âshine spotâ throughout the city and competes against the other teams. Those teams that are divided based on residence house earn points toward the Orientation Week Supremacy Cup based on the amount of donations that they collect. However, non-residence groups can participate as well, such as the ±«Óătv Cheerleading squad, which made its first appearance at Shinerama this year. Â
Shining the city
±«Óătvâs 2011 Shinerama campaign took a step toward a more socially conscious method of fundraising by introducing the concept of âShine the City,â an initiative to clean up the streets of Halifax during Shine Day. When taking a break from collecting donations, o-week leader Philippa Keriâs group planned to remove garbage from the waterfront boardwalk and âmake the city a better place.â
âItâs a good way to get to know the community,â says first-year participant Hanna Vatcher. Dal students are well aware that Shinerama is more than just a traditional orientation week activity, and shiners are keen to share the reason for their crazy antics.
The importance of Shinerama is the possibility to âchange the future for people with cystic fibrosis,â explains Fountain Hall resident Fiona Kidd.
Making a difference
Dal student Ryan Wheeler recalls a favourite moment from Shinerama, when he and his fellow shiners were approached by a man with cystic fibrosis and the manâs young son. The son asked what the students were doing and his father explained, âHelping Daddy.â âš
Shinerama organizer Tara Dahn, a biomedical engineering masters student, says, âPeople are so often asked for money and offered nothing in return. Their donations are going to a great cause but there are many great causes.â Dal Shinerama organizers hope to use âShine the Cityâ to âgive back to the community [and] further earn the donation of the people of Halifax.â
Photo essay: Shining the city